diff --git a/site/src/components/ActivityDetail.svelte b/site/src/components/ActivityDetail.svelte
index 3954877..1ab5cde 100644
--- a/site/src/components/ActivityDetail.svelte
+++ b/site/src/components/ActivityDetail.svelte
@@ -3,7 +3,7 @@
   import { marked } from 'marked';
   import DOMPurify from 'dompurify';
   import type { ActivitySummary, ActivityDetail, AthleteZones, Timeseries } from '../lib/types';
-  import { formatDistance, formatDuration, formatElevation, formatSpeed, formatDate, formatTime, formatElapsed, sportIcon, sportLabel, sportColor } from '../lib/format';
+  import { formatDistance, formatDuration, formatElevation, formatSpeed, formatPace, isPaceSport, formatDate, formatTime, formatElapsed, sportIcon, sportLabel, sportColor } from '../lib/format';
   import ActivityMap from './ActivityMap.svelte';
   import ActivityCharts from './ActivityCharts.svelte';
   import ActivityPowerCurve from './ActivityPowerCurve.svelte';
@@ -256,8 +256,8 @@
           : null,
       ],
       [
-        stat('Avg speed', formatSpeed(activity.avg_speed_kmh),  'speed'),
-        stat('Max speed', formatSpeed(activity.max_speed_kmh),  'speed'),
+        stat(isPaceSport(activity.sport) ? 'Avg pace' : 'Avg speed', isPaceSport(activity.sport) ? formatPace(activity.avg_speed_kmh) : formatSpeed(activity.avg_speed_kmh), 'speed'),
+        stat(isPaceSport(activity.sport) ? 'Max pace' : 'Max speed', isPaceSport(activity.sport) ? formatPace(activity.max_speed_kmh) : formatSpeed(activity.max_speed_kmh), 'speed'),
       ],
       [
         stat('Avg HR', activity.avg_hr_bpm ? `${activity.avg_hr_bpm} bpm` : '—', 'heart_rate'),
@@ -517,7 +517,7 @@
             <td class="px-4 py-2 text-zinc-400">#{lap.index + 1}</td>
             <td class="px-4 py-2 text-white">{formatDistance(lap.distance_m)}</td>
             <td class="px-4 py-2 text-white">{formatDuration(lap.duration_s)}</td>
-            <td class="px-4 py-2 text-white">{formatSpeed(lap.avg_speed_kmh)}</td>
+            <td class="px-4 py-2 text-white">{isPaceSport(activity.sport) ? formatPace(lap.avg_speed_kmh) : formatSpeed(lap.avg_speed_kmh)}</td>
             <td class="px-4 py-2 text-white">{lap.avg_hr_bpm ? `${lap.avg_hr_bpm} bpm` : '—'}</td>
           </tr>
         {/each}
diff --git a/site/src/components/ActivityFeed.svelte b/site/src/components/ActivityFeed.svelte
index 3dc0233..f2bb142 100644
--- a/site/src/components/ActivityFeed.svelte
+++ b/site/src/components/ActivityFeed.svelte
@@ -1,7 +1,7 @@
 <script lang="ts">
   import { onMount } from 'svelte';
   import type { ActivitySummary, BASIndex, Sport } from '../lib/types';
-  import { formatDistance, formatDuration, formatElevation, formatDate, isUnlisted, sportIcon, sportColor, sportLabel } from '../lib/format';
+  import { formatDistance, formatDuration, formatElevation, formatDate, formatSpeed, formatPace, isPaceSport, isUnlisted, sportIcon, sportColor, sportLabel } from '../lib/format';
   import { loadIndexPaged, loadShardActivities, loadCombinedFeed } from '../lib/dataloader';
   import FeedMapView from './FeedMapView.svelte';
 
@@ -434,7 +434,7 @@
         {#if a.avg_speed_kmh || a.avg_hr_bpm}
           <div class="flex gap-4 mt-3 pt-3 border-t border-zinc-800 text-xs text-zinc-400">
             {#if a.avg_speed_kmh}
-              <span>⚡ {a.avg_speed_kmh.toFixed(1)} km/h</span>
+              <span>⚡ {isPaceSport(a.sport) ? formatPace(a.avg_speed_kmh) : formatSpeed(a.avg_speed_kmh)}</span>
             {/if}
             {#if a.avg_hr_bpm}
               <span>♥ {a.avg_hr_bpm} bpm</span>
diff --git a/site/src/lib/format.ts b/site/src/lib/format.ts
index 2632ddb..ec72e99 100644
--- a/site/src/lib/format.ts
+++ b/site/src/lib/format.ts
@@ -1,5 +1,19 @@
 import type { Privacy, Sport } from './types';
 
+const PACE_SPORTS: Set<Sport> = new Set(['running', 'hiking', 'walking', 'other']);
+
+export function isPaceSport(sport: Sport): boolean {
+  return PACE_SPORTS.has(sport);
+}
+
+export function formatPace(kmh: number | null): string {
+  if (kmh == null || kmh <= 0) return '—';
+  const secsPerKm = 3600 / kmh;
+  const m = Math.floor(secsPerKm / 60);
+  const s = Math.round(secsPerKm % 60);
+  return `${m}:${s.toString().padStart(2, '0')} /km`;
+}
+
 /** True for "unlisted" activities (and the legacy "private" alias).
  *  Use this everywhere instead of comparing against 'private' directly. */
 export function isUnlisted(privacy: Privacy | string | null | undefined): boolean {